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Beauty Industry

A Curl Awareness Campaign

The brand plans to reach everyone with curly hair, through its outreach campaign.

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By: Jamie Matusow

Editor-in-Chief

DevaCurl is on a mission to spread the word about the best products to use to “embrace a curly lifestyle.” The company is offering three value sets for a limited time, including the 5-piece Get Started Curl Essentials Kit; the Maximum Hydration Duo; and High Definition Duo.

The brand has also enhanced its website, which features a detailed curl guide with customized product recommendations specific to different curl types. DevaCurl frequently posts curl care advice, photos and videos on its social media networking sites, which include Facebook, Twitter, Instagram and Pinterest.

DevaCurl uses plastic bottles, tubes and jars with vibrant lime green labels for its product line.


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